Must Read: Why Brands Are Sliding Into Your DMs, How Social Media Transformed Fashion in the 2010s

These are the stories making headlines in fashion on Friday. Why brands are sliding into your DMs In a digital-first age, companies are relying on tactics like texting, WhatsApp and Instagram to drive marketing and sales. Brands like Tommy Hilfiger, Dirty Lemon, Estée Lauder and Everlane have ...

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